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  • Writer's pictureJan Åge Skaathun

The rise of Vertical Saas

Since we started Quantfolio in 2015 We have pivoted from being an algorithmic powered investment platform with the purpose of analyzing vast amounts of data to beat the markets, to building an advanced AI tool for recession predictions and ultimately today, delivering a niche platform for Enterprise organizations within the investment advisory domain. On this journey we´ve received a deep understanding of finance, regulations, dynamics, trends and technological demands within the savings and investment vertical. Our understanding of the challenges and solutions we can offer to the banks on our client list is unparalleled, and I have struggled with the SaaS label on our company, as I believe we our fundamentally different to what you would consider traditional Software-as-a-Service with our deep specialization and adaptation to our clients specific needs and processes, that is, until I learned about the term “Vertical SaaS”.

Man holding a phone running the Robo Advisor app

This specialized form of SaaS is transforming industries by providing tailored solutions for specific niches, contrasting with the broader approach of Horizontal SaaS.

Horizontal SaaS: A Broad Approach

Horizontal SaaS, often referred to as general-purpose SaaS, adopts a broad approach. These solutions are meticulously designed to cater to a diverse range of industries and use cases. Some well-known examples of Horizontal SaaS include project management tools like Asana, communication platforms like Slack, and customer relationship management (CRM) systems like Salesforce.

Horizontal SaaS offers remarkable versatility and flexibility, making it an ideal choice for a wide array of businesses. However, it may lack the specialized expertise required by certain industries, resulting in inefficiencies and the need for extensive customization.

Vertical SaaS: Niche Expertise

On the other hand, Vertical SaaS is all about specialization. These solutions are purpose-built for specific industries or verticals, addressing unique challenges and requirements. Whether it's healthcare, real estate, finance, or any other niche, Vertical SaaS providers dive deep into their target industries to create solutions that cater to their exact needs. Take, for example, Quantfolio, a Vertical SaaS company specializing in investment advisory for Enterprise banks and wealth managers. Quantfolio's solution is tailored specifically for financial professionals, offering features and insights that would be less relevant or effective in a Horizontal SaaS finance tool. The result is a more efficient, industry-specific solution that can significantly enhance productivity and decision-making whilst eliminating domain specific compliance risk.

The Benefits of Vertical SaaS

The rise of Vertical SaaS is driven by several key benefits:

  1. Industry Expertise: Vertical SaaS providers have an in-depth understanding of the industries they serve, allowing them to create solutions that directly address industry-specific pain points.

  2. Increased Efficiency: Specialization means that Vertical SaaS solutions are often more efficient and require less customization to meet industry requirements.

  3. Competitive Advantage: Businesses that adopt Vertical SaaS gain a competitive edge by utilizing tools optimized for their specific needs.

  4. Compliance and Regulations: Certain industries, like healthcare and finance, have strict regulations. Vertical SaaS providers can build compliance features into their solutions, reducing the burden on their customers.

  5. Focused Innovation: Vertical SaaS providers can focus their R&D efforts on improving their solutions within a specific industry, leading to rapid innovation.

Choosing Between Vertical and Horizontal SaaS

We believe that organizations that operate within a highly specialized domain with specific regulatory complexity would benefit from exploring Vertical SaaS providers such as Quantfolio. Of course also taking into consideration their industry, specific needs, and long-term goals. While Horizontal SaaS offers flexibility, Vertical SaaS can provide a more tailored and efficient solution for niche industries. In conclusion, the rise of Vertical SaaS represents a shift towards specialization in the cloud software industry. As businesses seek to optimize their operations, industry-specific solutions like Quantfolio are becoming increasingly valuable. The choice between Horizontal and Vertical SaaS ultimately depends on the unique requirements of your organization, but the trend towards niche expertise is undeniable.


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